Intorno al quadrato delle filosofie pubblicitarie. Per una sottoarticolazione di alcune delle categorie flochiane originarie

The advertising philosophies scheme is one of the best-known theorizations by the French semiologist and consultant Jean-Marie Floch. This essay will illustrate the genesis, potential and limits of the model, conducting both a theoretical overview and an empirical investigation, focused on the Italian context. The treatment takes into account the main readings and applications proposed by scholars and professionals as much as the analysis of a large textual corpus that aims to represent the contemporary advertising landscape. As a result, it will be possible to make a proposal aimed at deepening some of the original categories, in accordance with the flochian principle whereby the semiotic perspective can bring several benefits to communication in terms of greater intelligibility, relevance and differentiation.

Link all'articolo: https://www.ilsileno.it/filosofiesemiotiche/wp-content/uploads/2020/08/8-Laurino.pdf

Pubblicato su Filosofi(e)Semiotiche, Vol. 7, n. 1, 2020, pp. 116-129.